It all begins with Thought Leadership

In 2020, Sidney Madison Prescott, MBA joined music streaming service Spotify as the global head of intelligent process automation, where she uses robotic process automation to automate tasks and free up workers to focus on higher-value-added and more creative work.

In this keynote session, Sidney Madison Prescott, MBA, founder & CEO of MIRROR | MIRROR, and AI & Innovation director at ZLabs, provides foundational guidance for IT leaders looking to leverage their infrastructure as a competitive edge in the AI era.

This segment was part of Information Week’s live webinar titled, “The CIO's Guide to AI-Capable IT Frameworks.” InformationWeek and Mandiant presented the event on February 26, 2026.

Sidney Madison Prescott, MBA, Global Head of Intelligent Automation (RPA, AI, ML), Spotify, sits with Lisa Martin & Dave Vellante at UiPath FORWARD IV in Las Vegas, NV.

We interview Sidney Madison Prescott, Global Intelligent Automation Lead at Spotify, on how you turn a digital transformation strategy into a reality, how to manage change throughout the journey, and how to set realistic expectations. "A digital transformation is a journey, it's going to take time."

Sidney Madison Prescott, Vice President of Intelligent Process Automation at Bank of New York Mellon discusses her journey into engineering leadership and the future of robotics, chatbots, and process automation in the enterprise.

Have you been thinking how the music industry use AI? What about how Spotify creates suggested music playlists? Sidney Madison Prescott joins us to answer your questions and how Spotify employees use technology.

Sidney Madison Prescott is the Global Head of Intelligent Automation at Spotify. You can follow her on Twitter (@sidneyinthecity) or on LinkedIn: https://bit.ly/2NPWg6V

The American Influencer Council (AIC) held its first in-person event of 2023 on the 20th anniversary of Safer Internet Day to kick off Black History Month (BHM). On Tuesday, February 7, a small intimate group gathered at Soho Works 10 Jay in Brooklyn to discuss the 'Creator Blind Spot, Navigating Algorithmic, and Moderation Biases.'

Key Opinion Leaders (KOLs) included Sidney Madison Prescott, MBA.

Sidney Madison Prescott - Global Head of Intelligent Automation, Spotify

Sasi Pillay - CIO, Washington State University

Moderator: Anupam Govil - Managing Partner, Avasant

Sidney Madison Prescott – former global head of intelligent automation at Spotify, keynote speaker, author, and robotics evangelist specializing in the creation of Robotic Process Automation Centers of Excellence for Fortune 250 companies – is committed to changing the false narrative surrounding women in STEM.

💬 Intelligent Automation (RPA, AI, ML): Redefining the Future of Work

🗣️ Sidney Madison Prescott (Spotify)

Sidney Madison Prescott, Global Head of Intelligent Automation (RPA, AI, ML) at Spotify, has made a habit of sharing her expertise and giving back. And in the process, she’s built a personal brand that would inspire future leaders in any industry. In this episode, Sidney shared her career story, offered advice for building diverse data science teams, and detailed her work in robotic process automation at Spotify.

Sidney is a digital transformation leader with vast experience in intelligent automation. She was most recently the Global Head of Intelligent Automation for Spotify. She has built and scaled Automation Centers of excellence at Spotify and BNY Mellon, E-Trade, and Fiserv. She is the co-author of the book “**Robotic Process Automation using UiPath StudioX: A Citizen Developer’s Guide to Hyperautomation”.

Kari Paul (reporter for the Guardian) moderates a discussion with Hallie Bregman (Global Head of People Analytics, PTC), Sidney Madison Prescott (Global Head of Intelligent Automation, Spotify) and Lucinda Sanders (CEO of the National Center for Women & Information Technology) about ways towards creating a more inclusive culture in the tech workplace.

Sidney Madison Prescott discusses why she recommends UiPath over any other RPA software platforms.

Sidney Madison Prescott, MBA discusses Citizen Development, a new methodology to upskill the workforce and ensure adoption of emerging technologies at an enterprise level.

The Rise of A.I. takes you to see the vast changes in Artificial Intelligence over the last decade. The series takes a deep dive into both the foundation as well as the future of Artificial Intelligence with wow-factor new technologies that are transforming the way we communicate, interact, and live our lives.

Watch Now on Amazon Prime (US & UK): https://www.amazon.com/dp/B0B6NQLTZM/

RPA bot owners and administrators know that because bots are fragile and frequently break, support and maintenance costs are a hidden obstacle to achieving the targeted ROI for their automation programs.

Join Sidney Madison at The Reboot Work Festival to find out more about Spotify's automation journey.

Zinnov analysis reveals that more than 75% of the Fortune 250 enterprises have already started their automation journeys and are investing in automation in a meaningful way. Hyper Intelligent Automation (HIA), which is an extension of automation, is therefore critical for enterprises to retain their competitive edge in a highly volatile business environment.

Listen as top executives from major corporations - such as Spotify, HP, and more — discuss how RPA will support, not supplant, the jobs of today and tomorrow.

Join hosts Kieran Gilmurray and Ema Roloff LIVE here on LinkedIn as we discuss why Digital Transformation is more than just an IT initiative. Guests Paula Carneiro and Sidney Madison Prescott will be joining us to share their thoughts on CFO involvement, how to build a COE to include business knowledge, and much more!

According to the World Economic Forum, automation will result in a net increase of 58 million jobs over the next few years. The world of work is entering into an automation-first era. To harness the potential of this moment though, every worker must have access to both automation tools and training.

Moderator: Akshay Khanna, Partner, Avasant & Head of Avasant Labs and Research

Speakers: Sidney Madison Prescott, Global Head of Intelligent Automation, Spotify; Jairo Quiros, Global Vice President, Shared Services, Equifax; Ajay Bahl, Executive Vice President, HCL Technologies

Sidney Madison Prescott discusses the fundamentals of RPA.

Sidney Madison Prescott discusses which job roles in finance could most benefit from RPA.

Kirk Werner interviews Sidney Madison Prescott about her role as Spotify's Global Head of Intelligent Automation.

In this session, you'll learn about what Spotify is doing to scale their intelligent automation efforts, the lessons learned along the way, and how they’re measuring success.

We interviewed Sidney Madison Prescott, a digital transformation executive and automation expert - Ex-Spotify, Ex-ETrade, Ex-BNY Mellon. Sidney is an author of "Robotic Process Automation Using UiPath Studio X: A Citizen Developer's Guide to Hyper Automation." She has also been recognized as a thought leader in tech as a recipient of many awards, including as a "Top 50 Tech Visionary."

Sidney Madison Prescott, Global Head of Intelligent Automation (RPA, ML, AI), Avasant

InformationWeek's Brandon Taylor connects with Sidney Madison Prescott, former RPA & AI Technology Course Instructor and Content Creator at Udacity, and former Global Head of Intelligent Automation at Spotify, for a brief conversation about what to expect from her keynote presentation titled 'Move Over RPA – Are You Ready for RDA?' which will be a featured session during our upcoming virtual event - 'IT Automation in 2023: Enabling Innovation and Efficiency'.